During the 6-7 month process, I was tasked with coming up with and implementing a comprehensive SEO plan for emczwei.de, a German-based service system that provides an extensive selection of professional services, such as taking care of the elderly and fixing their homes, mobility services,, and health products.

I was required to plan, optimize, and organize the content and design of the website to enhance search results, targeting of keywords and customer interaction. I did both on-page and technical SEO on several categories of services, such as Pflege, Wohnen, Mobilität, and Gesundheit.

Key Achievements Include:

• Large Organic Growth: The site recorded constant growth in impressions, ranging from below 200 in April 2025 to above 318K total impressions and 5.37K clicks, as indicated by the Google search console.
• Better Visibility: The average position went up to 19.1, which means that most of the target keywords are already progressing towards ranking on the first page.
• Increased Content Accessibility: Optimized dozens of service pages and subcategories using specific keyword strategies, meta optimizations, and consumer-centered content.
• Category Optimization: With the same level of results provided in the category, such as Seniorenpflege, Alltagshilfe, Barrierefreies Wohnen, and Produkte und Hilfsmittel.

The project highlights my skills in such areas as optimizing long-term SEO, data-based optimization, and long-term organic growth with the help of strategic planning and implementation.